About

Born in Hong Kong,
raised in Texas,
forged in New York City,
and kicking it in Austin. 

I’m an art director who is dedicated towards crafting top notch experiences through thoughtful, conceptual, and memorable design. Through clear, intuitive pathways and eye-catching visuals, I always maintain balance between the needs of the user and the goals of the client.

My passions are also to focus on promoting social good through my work, as well as mentoring and leading others to produce outstanding, innovative design.

I have 20 years of experience in the field of design and advertising. I’ve worked at various ad agencies and design studios in New York and Austin, allowing for exposure into a wide range of industries including automotive, entertainment, fashion, tech, and education.

My work has spanned across ad campaigns, branding, mobile apps, UI/UX, product design, interaction design, print design, packaging, editorial layout, and just about every other form of design under the sun.

I believe that collaboration and communication will always lead to a better product. Thus, I strive to foster a welcoming forum for anyone on the team to bring forth their thoughts and ideas.

My interests include:

• Gaming - I believe it’s a potent medium for art and storytelling

• Biking - cruising around cities and trails are my zen moments

• Photography - love cheap medium-format cameras

• Print-making - screen printing and linocut mediums are my jam

• Vinyl records - give me the ritual of changing out records over streaming services any day

• Space exploration - I can’t be an astronaut but I love cheering on NASA and SpaceX

Downloadable PDF

EXPERIENCE

Code D’azur
Austin, TX
Nov 2019 — Nov 2021

WFT Productions
New York, NY
Aug 2013 — current

Publicis Sapient
New York, NY
Jan 2018 — Oct 2019

J Walter Thompson
New York, NY
Aug 2016 — Dec 2017

Brands helped

Akron Art Museum
Anheuser-Busch
Bon Appétit Magazine
Cadillac
Campbell’s Soup
Coach
Columbia University
Comcast
Crest
Dell Computer
E. & J. Gallo Winery
Electrify America
EMC
Ford Motors
GE
Johnson & Johnson
Madison Square Garden
Mercedes Benz
Mothers Against Drunk Driving
The News Literacy Project
Pantene
Papa John’s Pizza
Perot Systems
Philips
Polestar
Radio City Music Hall
Red Lobster
Samsung
Sephora
Starbucks
State Farm
T. Rowe Price
Top of the Rock Observation Deck

PLACES worked FOR DURING FREELANCE

BBDO
Conde Nast
DDB
Dentsu
Grey
J. Walter Thompson
NFL
Publicis Sapient
Razorfish
Wunderman Thompson

Awards and Recognition

Austin AdFed
Awwwards
Cannes Lions
Communication Arts
FWA
London International
NYC Big Apps