Steven Lao
STEVEN LAO
pr_clearancePoster02.jpg

More Work

More Work

Screenprint poster

Screenprint poster

Client

The Clearance Lab

Role

Designer, illustrator

Description

A promotional poster to be sent to the clients of The Clearance Lab, a law firm focusing on rights clearance in the entertainment industry.

The goal was a more memorable keep-sake that ties in to the industry itself. We chose to pay homage to classic movie poster genres with an illustrated, 3-color, screenprinted piece with winks to 1970s space opera tropes.

 
Poster closeup

Poster closeup

 

Xfinity website module, with Sketch panel of overrides

Xfinity website module, with Sketch panel of overrides

Client

Comcast

Role

Senior Designer

Description

We were tasked with taking the Xfinity’s website UI Kit and streamlining what had become a complex maze of files and artboards.

We implemented a methodology of nesting symbol libraries, shared parent files synced via cloud servers, and modules with override-able elements. We also overhauled the files to consolidate, organize, or deprecate every element in use.

The result was a system that allowed for better oversight, quicker updating, and easier on-boarding.

 
Type styles artboards

Type styles artboards

Sketch type style panel, nested organization

Sketch type style panel, nested organization

 

Cover and how-to

Cover and how-to

Client

Conde Nast

Role

Designer

Description

Conde Nast’s push into digital publication required every one of their properties to rethink content and design. In addition to reworking the layout from print to work on tablet screens (in landscape and portrait modes), an emphasis was put on interactions and dynamic elements.

The in-house team for Bon Appétit was tasked with clever ways to incorporate sound and video and engaging ways for users to discover and absorb content, while staying true to the bespoke aesthetic of the publication.

 
Sample interaction page

Sample interaction page

Sample interaction page

Sample interaction page

 

Print poster

Print poster

Client

Belcourt Theatre

Role

Designer, illustrator

Description

A limited edition concert poster for the Nashville venue. 2-color silkscreen print.

 
 

Print invite

Print invite

Role

Designer, illustrator

Description

A baby shower invitation. The illustration plays off the mother-to-be’s love of hearts by trying to incorporate as many hearts into the piece as possible.

 
 

Digital catalog pages

Digital catalog pages

Client

Banana Republic

Role

Designer

Description

Adaptive layouts for the clothing retailer’s digital catalog. The designs had to work in portrait and landscape, with a modular system while still retaining the look of an open, organic aesthetic.

 
Digital catalog page

Digital catalog page

Digital catalog page

Digital catalog page