Client

Mei Reve

Description

The app focused on New York points of interest, catering to tourists (mainly from Asia). Combining the well-known map marker with the app’s panda mascot created a friendly, easily understood identity.

Client

Rohde Brothers

Description

The client wanted something that felt personal and rustic for their butcher shop. The butcher knife helped convey everything they do in one succinct symbol.

Client

WFT, LLC

Description

The app was created as a learning tool for blackjack, teaching users fundamental actions based off of percentage and probability.

Visually, the app eschews common gambling imagery and skeuomorphism for a more clean, distinct, and bold look.

Client

Anne Likes Beer

Description

New York’s first female cicerone needed a bold identity as she became a more prominent influencer in the craft beer industry. Rather than relying on familiar brewing iconography, the identity needed to reflect her role as a beacon that promotes and celebrates others and their products.

Client

The Clearance Lab

Description

The audience is primarily within the film industry, so imagery such as a film reel canister is the basis of the logo and includes a subtle “play” button icon as well.